Recently elected, Cyril Dagaeff and Alexandre Monteiro take the presidency of SOCODA Group’s Electrical and Plumbing & Heating divisions. They share their vision and the priorities they aim to drive for the network.
Managing Director of RUBIN LACAQUE, an independent distributor based in Bourgogne-Franche-Comté, Cyril Dagaeff takes the lead of the Electrical division, which brings together 40 distributors and 165 sales outlets. In a rapidly transforming market, he aims to leverage the strengths of independent businesses agility and proximity to move the network forward along three main pillars: competitiveness and collective purchasing power, digital and omnichannel dynamics, and supporting the energy transition.
Managing Director of FIRST ROBINETTERIE, present from Nice to Montpellier, Alexandre Monteiro assumes the presidency of the Plumbing & Heating division, uniting 46 distributors and 121 sales outlets. In his view, SOCODA’s strength lies as much in its purchasing power as in the quality of its network: every member holds experience or expertise that can help others grow.
Two different backgrounds, one shared conviction: the future of independent businesses is built collectively.